Your Body Wash Could Be Taking More Than Dirt

Why cleansing should remove the day - not your skin's natural comfort.

Your skin has a barrier

Your skin already knows how to protect itself.

Natural oils and lipids are part of the skin barrier. They help keep moisture in and protect the skin from external stressors.

Educational reference: Cleveland Clinic / American Academy of Dermatology.

The problem: clean shouldn't mean stripped

1. Harsh cleansing can remove some of the skin's natural oils.
2. That can leave skin feeling tight, dry or uncomfortable.
3. A squeaky-clean feeling isn't the only definition of clean.

The EORA approach: cleanse, don't strip

Moisture Drench Body Wash was created around a simple idea: your cleansing step should still feel like body care.

A more comfortable kind of clean.

The takeaway

The better question isn't "How clean can I get?"

It's: "How can I clean my skin while still caring for it?"

Moisture Drench Body Wash — clean skin, comfortable skin.